Bachelor of Business Administration


BBA, stands for – Bachelor of Business Management, is a highly valued degree designed to develop the skills required for careers in business and management. Attaining BBA allows you to learn how to successfully manage, lead, organise and adapt in a variety of business environments. The skills learned through BBA admissions programs prepare you with practical skills as well as theoretical knowledge that you can further your business aspirations with. BBA can translate your raw potential into great opportunities.

BBA admissions programs include a core curriculum of subjects, such as accounting, economics, marketing, and operations, as well as elective courses that allow participants to follow their own personal or professional interests. We require BBA candidates to complete an internship at a company or organisation, which can lead to concrete job opportunities after the program.

Dual specialisation BBA offered by us are as follows:

    You can select any two specialisations out of the given below.

  • Marketing
  • Finance
  • Human Resource Management
  • Information Technology
  • International Business
  • Operations Management

Apart from these Specialisation General Management, Entrepreneurship and Business Communication will be the compulsory paper for all the students.

The goal of most business professionals is to obtain a management position, and to effectively manage an organisation within a particular industry substantial knowledge about it is necessary. Management BBAs are designed to help professionals develop their industry expertise in such areas as health care, banking, leadership, hospitality, IT and supply chain.

BBA gives you recognition and leadership that cannot be earned in the workplace alone. Taking a post graduate level course work in business administration will prepare you to work in a wide range of business organisations, thus expanding your potential and expertise. BBAs are recognised in most countries as respected business credentials, opening up a world of career opportunities for such degree holders.

Free Professional Certifications

All Students will have the option to do any 5 certification trainings for free out of the available with us

  • PMP Certification
  • PRINCE2 Certification
  • ITIL Certification
  • Six Sigma Certification
  • Big Data Certification
  • AWS Certifications
  • Scrum Certification
  • Digital Marketing Certification
  • Advance Excel Certification Etc.

Many More Certification options will be added in this list in coming future as per the requirement in the industry.

International Educational Trip

All Students enrolled at our BBA admissions programs can go for 10 days International Trip to Europe or South East Asia or Middle East. (Addition Charges will be applicable)


All students enrolled at our BBA admissions programs can be provided with a Laptop to do their assignments and project works in the class. (Addition Charges will be applicable)

All students enrolled at our BBA admissions programs will be provided with a Laptop to do their assignments and project works in the class.


  • Operations manager / Analyst
  • Supply chain manager
  • Senior Consultant
  • Inventory Control Manager
  • Management consultant
  • Logistic Manager
  • Section Manager
  • Business Manager as Analyst
  • Buyer merchant
  • Inventory manager
  • Production planner
  • Production supervisor
  • Market Researcher
  • Quality manager
  • Financial Managers or Financial Analysts
  • Accounting Managers
  • Corporate Controllers
  • Chief Financial Officers
  • Treasurers and Finance Officers
  • Cash Managers
  • Risk and Insurance Managers
  • Management Consultants
  • Investment Bankers
  • Investment Banking Associates
  • Investment Sales Associates and Traders
  • Credit Managers and Specialists
  • Human Resources Manager
  • Staffing Manager
  • International Human Resources Speaker
  • Human Resources Trainer
  • Training & Development Manager
  • Appraiser Consultant
  • HR Entrepreneur
  • Recruitment Consultant
  • IT Architect and Systems Manager
  • Data Processing Manager
  • Systems Software Manager
  • Chief Information Officer
  • IT Manager
  • Chief Technology Officer
  • Manager - Management Information Systems
  • Vice President of Information Technology
  • Information Technology Consultant


  • You will be able to explain the management important terminology, facts, concepts, principles, analytic techniques, and theories used in the organisation.
  • You will be able to effectively integrate (or synthesise important facts, concepts, principles, and theories in the field of information technology management when developing solutions to multifaceted information technology management problems in complex factual situations.
  • You will be able to apply and critically evaluate finance and investment theory with particular reference to the operation of financial markets
  • You will be able to implement corporate finance techniques;
  • You will be able to understand theories of financial statements and related analysis.
  • You will be able to Identify, define and analyse problems and identify and create process to solve them.
  • You will be able to Exercise critical judgement in creating new understanding.
  • You will be able to Demonstrate advanced numeracy and quantitative skills.
  • You will be able to Identify and evaluate social, cultural, global, ethical and environmental responsibilities and issues.
  • You will be able to Engage and work effectively in groups.
  • You will be able to synthesise information regarding the effectiveness of recruiting methods and the validity of selection procedures, and make appropriate staffing decisions.
  • You will be able to Design a training program using a useful framework for evaluating training needs, designing a training program, and evaluating training results.
  • You will be able to interpret salary survey data and design a pay structure with appropriate pay grades and pay ranges.
  • You will be able to evaluate a company’s implementation of a performance-based pay system.
  • You will be able to demonstrate knowledge of employee benefit concepts, plan design, administrative considerations and regulations governing employee benefit practices.
  • You will be able to align HR systems with the strategic business objectives of an organisation.
  • You will improve purchasing and material management skills
  • You will provide a balance between purchasing and supply expertise and general business knowledge
  • You will teach how to leverage supply chain management and marketing operations.
  • You will be able to develop a fundamental understanding of basic flows and process orientation.
  • You will be able to use analytical and problem-solving skills in decision making.
  • You will be able to evaluate the differences among global economies, institutions, and cultures and understand the implications these have on global management.
  • You will be able to recognise and analyse ethical and legal problems within applied business situations, choose a resolution, and justify that ethical choice.
  • You will be able to effectively contribute to the performance of a organisation as the people addresses practical business situations, and assume a leadership role as appropriate.
  • You will be able to produce a coherent written statement and oral presentation of the analysis of a complex business issue.
  • You will be able Acquire broad-based knowledge and skills necessary to fulfil their professional goals.

Course Features

  • Lectures 1125
  • No of Hours 1650 Hours
  • Specialisations 6 - (Six)
  • Duration 3 Years
  • Skill Level Advance
  • Language English
  • Degree BBA
  • Faculty World Class
  • Recognition International
  • Methodology Case Based

1st Year

  • Management Functions and Behaviour
  • Management of Human Resources
  • Economic and Social Environment
  • Accounting and Finance for Managers
  • Management of Machines and Materials
  • Marketing for Managers
  • Information Systems for Managers
  • Quantitative Analysis for Managerial Applications
  • Managerial Economics
  • Organisational Design, Development and Change Strategic Management
  • Business Communication -I
  • Entrepreneurship -I

2nd & 3rd Year (Choose any Two)

  • Consumer Behaviour
  • Sales Management
  • Product Management
  • International Marketing
  • Marketing of Services
  • Marketing Research
  • Management of Marketing Communication and Advertising
  • Rural Marketing
  • Retail Management

Human Resource Management
  • Social Processes and Behavioural Issues
  • Human Resource Development
  • Human Resource Planning
  • Employment Relations
  • Managing Change in Organisations
  • Organisational Dynamics
  • Wage and Salary Administration
  • Labour Laws
  • International Human Resource Management

Financial Management
  • Working Capital Management
  • Capital Investment and Financing Decisions
  • Management Control Systems
  • Security Analysis and Portfolio Management
  • International Financial Management
  • Management of Financial Services

Information Technology Management
  • Business Process Reengineering
  • Application Portfolio Management
  • Project Management & Six Sigma
  • IT Audit
  • Cyber Security Analytics
  • Governance Risk and Compliance
  • IT Sales management
  • IT Infrastructure Library
  • IT Product Marketing
  • Outsourcing and IT delivery Models
  • IT Strategy
  • Management Information Systems
  • Business Analytics
  • ERP modules and their integration

Operations Management
  • Operations Research
  • Project Management
  • Production/Operations Management
  • Management Information Systems
  • Logistics and Supply Chain Management
  • Materials Management
  • Maintenance Management
  • Management of R&D and Innovation

International Business
  • WTO & Trade Issues
  • India's Foreign Trade Policy
  • International Marketing & Research
  • Financial Management
  • Business Strategy
  • International Trade Logistics & Documentation
  • International Financial Management
  • International Business Strategy
  • International Mergers & Acquisition
  • International Negotiations
  • International Brand Management

2nd & 3rd Year - Compulsory Papers
  • Advanced Strategic Management
  • Research Methodology for Management Decisions
  • Management of Public Enterprises
  • Management of New and Small Enterprises
  • Technology Management
  • Total Quality Management
  • International Business
  • Entrepreneurship - II & III
  • Business Communication - II & III
  • Entrepreneurship -II & III
  • Project course (Equivalent to two courses)

What is BBA?

BBA refers to the ICASR's full-time Three -years Bachelor of Business Management for candidates with a valid graduation degree and a proper experience will be preferred.

Who should pursue the 3 year BBA?

The 3 years BBA is designed for professionals with a valid 10 + 2 in Indian school system and looking to gain general management competencies for accelerating their career growth. It leverages the fact that the candidates already have certain expertise, maturity level and exposure to professional work environments.

What are the specializations being offered in the BBA? When are students required to choose them?

    Specializations are offered in the following 6 areas and students can opt for a Major and Minor specialization from the same.

  • Finance Management
  • Marketing Management
  • Operations Management
  • Human Resource Management
  • Information Technology Management
  • International Business Management

The first year has the same core courses for all students and the specialisation electives start from the 2nd year. Students are required to choose their specialisation area before the end of the 1st year. Please refer to our Program Information page for more information.

Is the course officially recognised by UGC?

We are an autonomous Institute Providing Bachelor of Business Management through our partner university.

How will the MOUs with various other institutes help ICASR?

MOUs with various other institutes are mainly for sharing resources, which helps students in getting better exposure. It is a platform for both the institutes involved to formally share knowledge, for mutual benefit.

Who are the faculties teaching at ICASR?

ICASR has an excellent mix of Indian and International faculty. Our visiting professors are acclaimed academicians, researchers and experts from Industry. List of the Faculty

What is the fee structure for the course?

Details of the fee structure are available here.

Do you have tie up with banks for education loans?

ICASR has a tie-up with FinMomenta Private Limited.

Is it a residential course? Is hostel facility available?

No Residence on campus is optional. Students who are looking for on campus accommodation, we provide single or twin sharing accommodation for them.

Does the college provide any scholarships?

While ICASR has some merit awards for high performing students at the end of the program, we do not offer scholarships at the time of admission. Given that all students manage to get reasonably high paying jobs at the end of the program, they can finance the cost of education through easily available loans. We have some special Scholarship options for Female Applicants.

Eligibility Criteria

I had applied for the BBA program in the past but did not get selected. Can I re-apply?

Yes. You can re-apply

I have not completed my 12th yet. Can I still apply?

Yes 12th passed and appearing can apply to the BBA program.

Admission Procedure

Can I apply online?

Yes. You can apply online by making a payment through any Credit/Debit card. Alternatively you can purchase the key (required to unlock the online application) through our portal , ICASR Gurgaon and Noida office and the Campus.

Will ICASR conduct its own admission test this year?


When will the interviews and final admissions take place?

Personal Interview can be done with a prior appointment with the appointment with our admission team in the campus or online.

When will the result for PI be announced?

Results of PI will be available just after the Interview.

Course Commencement, Refund policy and post admissions queries

Can the payment deadlines be extended?

NO. Our waiting list movement will be severely impaired if we give individual flexibility to students, irrespective of the genuineness of their demand. Please ensure to stick to the payment deadlines. Please keep a scanned copy of your demand draft with you (or screen shot of payment details in the case of online transactions) such that in the case of non-receipt due to postal delays or for any other reasons beyond your control, you have the back up document supporting you.

As the bank loan sanction is getting delayed and my loan amount includes the installment amount also, can I pay once the loan is sanctioned?

You have to pay the installment amounts by the due dates. On receipt of the bank loan, the excess amount paid will be refunded. Please approach FinMomenta Private Limited for your bank loan. They offer an immediate sanction.

What is the refund policy?

Please visit

Deferred Admissions

ICASR does not have a policy of deferred admissions. If, for some reason, you are not able to make it this year, then you have to go through the process of applying and qualifying next year. If you are called for PI for the next year, then an e-mail mentioning that you were an admit in the previous year will fetch some brownie points.


Do you have any quotas for NRI’S/SC/ST/BC?

No. We do not. ICASR encourages applications from candidates with diverse backgrounds and Indian and foreign applicants will be evaluated on the same basis?


Do you offer placement help to all your students?

ICASR has an excellent placement record and placements have been 100% since inception. However, we do not guarantee a job at the end of the program.

If I am taking a sabbatical/ study leave from the company, will I be getting a chance to sit for campus placements?

As per the current placement policy, students on Sabbatical can apply to all companies which are NOT in the same industry as the company from which they have a sabbatical. Eg: If you are on sabbatical from TCS, you cannot apply for any other IT company but are eligible to apply for companies in other industries like Consulting, E-Commerce, etc. This policy respects the trust of the companies offering sabbaticals as well as ensures that students wanting a career shift can do so. Further students always have the option of not taking sabbatical if they do not want to have any constraints.


From whom should I get recommendations?

Recommenders should ideally be superiors in your organization(s) or professionals you have worked with or persons of high standing in society who would be able to provide an objective feedback about your professional achievements. We prefer professional recommendations because they are more relevant in terms of judging your professional capabilities. However, we also accept academic recommendations if it is from very senior faculty from your college.

Does the academic recommendation have to be by the head of department/Dean?

No. The recommendation can be by any professor who has taught or guided you in your graduate program.

Is it mandatory to provide the official email-address of my recommenders?

Yes. The admission form will not accept public domain email addresses such as gmail, yahoo etc.

How will the recommenders be contacted for reference?

The recommenders will be emailed a username and password that they can use to login to our website in order to complete the recommendation process.

Can I give the email address of my previous employer for recommendation?


Can I give the email address of my earlier supervisor who has left the company and joined elsewhere?