Bachelor of Business Administration


BBA, Bachelor of business administration is an undergraduate business management course, deliberated to develop the handiness required for careers in business and management, it is a highly valued degree letting you to fruitfully administer, lead, systematize and become accustomed in a variety of business environments. The expertise that we learned through Bachelor of Business Administration (BBA) organizes you with real skills and the theoretical knowledge on the whole so that your business admirations are promoted. Through this course, our raw potential is solely translated into great opportunities.

Core prospectus of subjects such as marketing, and operations, accounting, economics on top of elective courses are included in BBA admissions programs allowing partakers to trail their own personal or professional interests. We have the constraint of BBA candidates for completing an internship at a company or an organization which can escort to concrete job opportunities after the program.

Getting the hold of an administration position and to efficiently manage an organization within a fastidious industry generous knowledge is the ultimate goal of most of the business professionals. It is meant to help professionals build up their industry expertise in such areas as health care, banking, leadership, hospitality, IT and supply chain.

Bachelor’s degree in business management i.e. BBA are also known by various names in different institutes; BMS (Bachelor of management studies), BBS (bachelor of business studies) are the courses which are more or less the same thing. A perfect course designed to provide basic understanding about management education; this trains the student in communication skills effectually which instill the entrepreneurial skills. The students are all geared up to survey opportunities being newly created in the management profession. The administration study methodology which involves training in the form of industrial visits, projects, presentations with experts from the industry.

BBA Eligibility Criteria:

The eligibility criterion for the admission in the degree of bachelor of business administration is 10+2 exam. BBA admissions programs are also done on the basis of an objective type entrance test which evaluates quantitative aptitude and reasoning skills.

Admission Process in Bachelor of Business Administration:

BBA admissions are by and large entrance exam based. A merit list is also prepared on the basis of entrance examination or qualifying examination. The eligibility for this is a qualification of first-year examination from a recognized university with a minimum aggregate score of 55%.

Benefits of Bachelor of Business Administration (BBA):

One of the benefits of doing a Bachelor of Business Administration is the better job opportunities. BBA admission presents rewarding career options in the world of business and corporate management.

It helps in building the tactical skills which will help you think more specifically about the aspects of running a business.

During the course of BBA, the concepts of marketing, sales, human resources, finance are taught which not only provides the erudite knowledge but also the practical one through projects and practicals.

In this 3 years of course, you face greater challenges which helps you to learn the concepts expansively. So Bachelor of Business Administration helps to develop a holistic approach towards the management.

A short-term course as compared to MBA; it results in less investment and high return.

If the candidate wishes to pursue the degree of MBA after BBA, then it is a boon as he is already aware of the concepts that will be covered in MBA. This will help the candidate to clasp things easily and will have a clear picture at the time of choosing the specializations.

Another benefit is the large perspective of business. By taking admission in BBA, managerial skills are acquired by the students at a very early stage. It will help the students to act as a leader to take decisions in the business world.

Better pay packages are provided to the candidates after doing Bachelor of Business Administration. This will lead the person to be financially independent which will let the person develop strategic planning and gain the confidence.

It will benefit to assess the difference among institutions, global economies and cultures and comprehending the allegations these have on global management.

It will make you familiar with and scrutinize the ethical and legal problems within functional business situations, giving an explanation for that ethical choice and choosing a resolution.

Career after Bachelor of Business Administration:

There are many options that you can opt after doing a bachelor of Business Administration. These can be listed below:

  • Finance Manager
  • Business consultant
  • Marketing manager
  • Production manager
  • Business Administration Researcher
  • Business Admission Professor
  • Human Resource manager
  • Management Accountant
  • Research and development manager

Why BBA admissions through ICASR university:

Among some of the best universities across the world: ICASR holds a prestigious position when it comes to the universities across the world. The teaching method and the set of courses are admired all over the world with the students from all over the nation to get a taste of it.

Extra activities:

When you learn something in ICASR University, it isn’t over in book knowledge. It gives you ample chances to test the skill in the field apart from mugging up the textbooks.

Campus life:

The campus of other universities is no match when compared to ICASR when it comes to the students chilling out in the campus.

Wide Range of courses:

ICASR is not the type of university that compels the students to run down the path of conventional courses. In this university, the education in every field is given the respect it deserves.

Easy going life:

Anyone who has been the part of ICASR will easily tell you that its lifestyle is very easy-going. This university is something that people would prefer to go for any day, as compared to other universities. No matter from wherever you belong to, ICASR is always a fantasy for all. While it ensures that this university gives preference to the students with the better academic result, but it always gives expectation and opportunity to all. So, ICASR will always be a home for all.

Free professional certification:

ICASR gives an opening to the candidates to do any five certifications training that too for free which are available with us:

  • ITIL Certification
  • PMP Certification
  • PRINCE2 Certification
  • Six Sigma Certification
  • Big Data Certification
  • Scrum Certification
  • Advance Excel Certification
  • AWS Certification
  • Digital Marketing Certification etc.
  • International Education Trip:

    All the students who get them enrolled for BBA Admissions can go for an international trip to South East Asia or the Middle East or to Europe that too for 10 days. (Additional charges will be applicable).


    The students getting who are putting their name down BBA Admission programs will be provided with a laptop so that they can do their project works and assignment in the class. (Additional charges will be pertinent).

Course Features

  • Lectures 1125
  • No of Hours 1650 Hours
  • Specialisations 6 - (Six)
  • Duration 3 Years
  • Skill Level Advance
  • Language English
  • Degree BBA
  • Faculty World Class
  • Recognition International
  • Methodology Case Based

1st Year

  • Management Functions and Behaviour
  • Management of Human Resources
  • Economic and Social Environment
  • Accounting and Finance for Managers
  • Management of Machines and Materials
  • Marketing for Managers
  • Information Systems for Managers
  • Quantitative Analysis for Managerial Applications
  • Managerial Economics
  • Organisational Design, Development and Change Strategic Management
  • Business Communication -I
  • Entrepreneurship -I

2nd & 3rd Year (Choose any Two)

  • Consumer Behaviour
  • Sales Management
  • Product Management
  • International Marketing
  • Marketing of Services
  • Marketing Research
  • Management of Marketing Communication and Advertising
  • Rural Marketing
  • Retail Management

Human Resource Management
  • Social Processes and Behavioural Issues
  • Human Resource Development
  • Human Resource Planning
  • Employment Relations
  • Managing Change in Organisations
  • Organisational Dynamics
  • Wage and Salary Administration
  • Labour Laws
  • International Human Resource Management

Financial Management
  • Working Capital Management
  • Capital Investment and Financing Decisions
  • Management Control Systems
  • Security Analysis and Portfolio Management
  • International Financial Management
  • Management of Financial Services

Information Technology Management
  • Business Process Reengineering
  • Application Portfolio Management
  • Project Management & Six Sigma
  • IT Audit
  • Cyber Security Analytics
  • Governance Risk and Compliance
  • IT Sales management
  • IT Infrastructure Library
  • IT Product Marketing
  • Outsourcing and IT delivery Models
  • IT Strategy
  • Management Information Systems
  • Business Analytics
  • ERP modules and their integration

Operations Management
  • Operations Research
  • Project Management
  • Production/Operations Management
  • Management Information Systems
  • Logistics and Supply Chain Management
  • Materials Management
  • Maintenance Management
  • Management of R&D and Innovation

International Business
  • WTO & Trade Issues
  • India's Foreign Trade Policy
  • International Marketing & Research
  • Financial Management
  • Business Strategy
  • International Trade Logistics & Documentation
  • International Financial Management
  • International Business Strategy
  • International Mergers & Acquisition
  • International Negotiations
  • International Brand Management

2nd & 3rd Year - Compulsory Papers
  • Advanced Strategic Management
  • Research Methodology for Management Decisions
  • Management of Public Enterprises
  • Management of New and Small Enterprises
  • Technology Management
  • Total Quality Management
  • International Business
  • Entrepreneurship - II & III
  • Business Communication - II & III
  • Entrepreneurship -II & III
  • Project course (Equivalent to two courses)

What is BBA?

BBA refers to the ICASR's full-time Three -years Bachelor of Business Management for candidates with a valid graduation degree and a proper experience will be preferred.

Who should pursue the 3 year BBA?

The 3 years BBA is designed for professionals with a valid 10 + 2 in Indian school system and looking to gain general management competencies for accelerating their career growth. It leverages the fact that the candidates already have certain expertise, maturity level and exposure to professional work environments.

What are the specializations being offered in the BBA? When are students required to choose them?

    Specializations are offered in the following 6 areas and students can opt for a Major and Minor specialization from the same.

  • Finance Management
  • Marketing Management
  • Operations Management
  • Human Resource Management
  • Information Technology Management
  • International Business Management

The first year has the same core courses for all students and the specialisation electives start from the 2nd year. Students are required to choose their specialisation area before the end of the 1st year. Please refer to our Program Information page for more information.

Is the course officially recognised by UGC?

We are an autonomous Institute Providing Bachelor of Business Management through our partner university.

How will the MOUs with various other institutes help ICASR?

MOUs with various other institutes are mainly for sharing resources, which helps students in getting better exposure. It is a platform for both the institutes involved to formally share knowledge, for mutual benefit.

Who are the faculties teaching at ICASR?

ICASR has an excellent mix of Indian and International faculty. Our visiting professors are acclaimed academicians, researchers and experts from Industry. List of the Faculty

What is the fee structure for the course?

Details of the fee structure are available here.

Do you have tie up with banks for education loans?

ICASR has a tie-up with FinMomenta Private Limited.

Is it a residential course? Is hostel facility available?

No Residence on campus is optional. Students who are looking for on campus accommodation, we provide single or twin sharing accommodation for them.

Does the college provide any scholarships?

While ICASR has some merit awards for high performing students at the end of the program, we do not offer scholarships at the time of admission. Given that all students manage to get reasonably high paying jobs at the end of the program, they can finance the cost of education through easily available loans. We have some special Scholarship options for Female Applicants.

Eligibility Criteria

I had applied for the BBA program in the past but did not get selected. Can I re-apply?

Yes. You can re-apply

I have not completed my 12th yet. Can I still apply?

Yes 12th passed and appearing can apply to the BBA program.

Admission Procedure

Can I apply online?

Yes. You can apply online by making a payment through any Credit/Debit card. Alternatively you can purchase the key (required to unlock the online application) through our portal , ICASR Gurgaon and Noida office and the Campus.

Will ICASR conduct its own admission test this year?


When will the interviews and final admissions take place?

Personal Interview can be done with a prior appointment with the appointment with our admission team in the campus or online.

When will the result for PI be announced?

Results of PI will be available just after the Interview.

Course Commencement, Refund policy and post admissions queries

Can the payment deadlines be extended?

NO. Our waiting list movement will be severely impaired if we give individual flexibility to students, irrespective of the genuineness of their demand. Please ensure to stick to the payment deadlines. Please keep a scanned copy of your demand draft with you (or screen shot of payment details in the case of online transactions) such that in the case of non-receipt due to postal delays or for any other reasons beyond your control, you have the back up document supporting you.

As the bank loan sanction is getting delayed and my loan amount includes the installment amount also, can I pay once the loan is sanctioned?

You have to pay the installment amounts by the due dates. On receipt of the bank loan, the excess amount paid will be refunded. Please approach FinMomenta Private Limited for your bank loan. They offer an immediate sanction.

What is the refund policy?

Please visit

Deferred Admissions

ICASR does not have a policy of deferred admissions. If, for some reason, you are not able to make it this year, then you have to go through the process of applying and qualifying next year. If you are called for PI for the next year, then an e-mail mentioning that you were an admit in the previous year will fetch some brownie points.


Do you have any quotas for NRI’S/SC/ST/BC?

No. We do not. ICASR encourages applications from candidates with diverse backgrounds and Indian and foreign applicants will be evaluated on the same basis?


Do you offer placement help to all your students?

ICASR has an excellent placement record and placements have been 100% since inception. However, we do not guarantee a job at the end of the program.

If I am taking a sabbatical/ study leave from the company, will I be getting a chance to sit for campus placements?

As per the current placement policy, students on Sabbatical can apply to all companies which are NOT in the same industry as the company from which they have a sabbatical. Eg: If you are on sabbatical from TCS, you cannot apply for any other IT company but are eligible to apply for companies in other industries like Consulting, E-Commerce, etc. This policy respects the trust of the companies offering sabbaticals as well as ensures that students wanting a career shift can do so. Further students always have the option of not taking sabbatical if they do not want to have any constraints.


From whom should I get recommendations?

Recommenders should ideally be superiors in your organization(s) or professionals you have worked with or persons of high standing in society who would be able to provide an objective feedback about your professional achievements. We prefer professional recommendations because they are more relevant in terms of judging your professional capabilities. However, we also accept academic recommendations if it is from very senior faculty from your college.

Does the academic recommendation have to be by the head of department/Dean?

No. The recommendation can be by any professor who has taught or guided you in your graduate program.

Is it mandatory to provide the official email-address of my recommenders?

Yes. The admission form will not accept public domain email addresses such as gmail, yahoo etc.

How will the recommenders be contacted for reference?

The recommenders will be emailed a username and password that they can use to login to our website in order to complete the recommendation process.

Can I give the email address of my previous employer for recommendation?


Can I give the email address of my earlier supervisor who has left the company and joined elsewhere?